graphic designer
graphic designer
Project: Rainbow Collection Launch
For the launch of the Rainbow Collection, I art directed a vibrant and artfully visual experience that was crafted to reflect the essence of the new bags. The design concept embraced a bold spectrum of colors, showcasing the collection's bright and lively aesthetic.
I concepted dynamic photography that would highlight the distinct features of each bag. Colorful gradients were integrated into the graphic design elements, reinforcing the joyful theme.
A custom illustrated icon lock-up was created for the collection launch, and will serve as a signature element, integrating seamlessly with the overall design. This icon reflected the essence of the collection, and allowed for a more memorable and recognizable branding experience that resonated with the audience.
The overall look and feel exuded positivity and energy, inviting customers to embrace their individuality through the vibrant offerings of the Rainbow Collection.