Project: Spring Fragrance
In collaboration with my art director, I played a key role in conceptualizing a captivating spring fragrance campaign. Partnering with the talented illustrator Mikenzi Mitchell, we crafted stunning scenes designed to interact harmoniously with the fragrance bottles. This campaign included eye-catching in-store signage, vibrant digital assets, and engaging motion paid media content, all aimed at bringing the essence of spring to life through our innovative visual storytelling.