graphic designer
graphic designer
Project: DTC Experience
Elevating the DTC customer experience, I developed uniquely designed shipper envelopes featuring illustrations by Julia Kuo, adding a touch of artistry to every order. To further enhance the unboxing experience, I introduced branded eco-friendly shipping tape for larger boxes. Each quarter, I curated a new shipping insert that greeted customers with a warm welcome message on the front, while offering care and usage tips for Stasher bags on the back. Additionally, I played a key role in launching a holiday and year-round gifting experience that included eco-friendly gift bags and innovative digital gift card designs, inspired by the vibrant holiday-themed Stasher bags.
These initiatives not only reflected our commitment to sustainability but also enriched the overall customer journey.