Sephora

Project: Social Product Priority
Art Directed two posts for an Instagram in-feed static post and a motion reel.

Instagram In-Feed Post
Concepted a split-screen image showcasing two looks; the right side features a fresh, daytime makeup concept feature products from Saie, while the left side displays a glamorous, nighttime concept featuring products from Charlotte Tilbury.

Instagram Motion Reel
Created a dynamic 15 second reel that focuses on the new Beauty Blender product being freshly picked from a lemon tree. Using quick cut shots and close up shots to hero the product throughout the video.