Sephora

Project: Fragrance Holiday ‘24

Collaborating with an agency, we successfully developed captivating puffy animations that interacted seamlessly with each other and with the product lineup. For the holiday fragrance campaign, I partnered closely with the art director to craft dynamic assets that truly embodied the spirit of the season. My role involved designing striking digital assets to highlight both bestselling and new products at Sephora. Utilizing After Effects, I produced engaging paid media animation videos that significantly enhanced the campaign's visibility. Furthermore, I contributed to the creation of a printed mailer brochure and played a pivotal role in producing various assets for the holiday team, ensuring a cohesive and compelling presentation across all platforms.